It is often said beauty is in the eye of the beholder, here at whatisbeauty I carefully consider your target audience, who they are and what they find beautiful. I consider all forms of beauty including a simplicity in action, an intrinsic usability. Your customers come first, so why not treat them to something beautiful.


  • Studio Lidell

    Studio Lidell are a top animation studio based here in the UK collaborating with some of the most respected agencies and brands worldwide to create award winning content.

    Whilst freelancing with Fudge it was my role to realise the concepts from the design team and efficiently develop the new Studio Lidell website into clean semantic code.

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  • Arsenal FC

    Arsenal FC need no introduction, one of the top football teams across the world with a huge worldwide fan base equalling millions of page visits a month.

    As lead front-end developer I worked closely with the Arsenal design team developing their flat concepts into clean website code, a long but fascinating project.

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  • Aaron Rose

    A local wedding videography team needed a simple, attractive website to showcase their different wedding packages to help them stand out from the crowd and represent their professionalism.

    The solution was to create a small four page website, designed and developed by myself to showcase their work and push potential customers to make contact.

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  • Accidental Leaders

    A small WordPress powered site for the University of Salfords 'Accidental Leaders' program, developed whilst freelancing with the guys at Fudge.

    Lovely minimal design with a short build timescale. Simple, effective, fun.

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behind the scenes

whatisbeauty is in the business of handcrafting ideas into digital applications, predominantly websites. Based in Liverpool, UK, my name is Michael Braithwaite and I’m the freelancer behind it all.

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Have a project in mind?
Maybe I can help

Through my experience I’ve always found it’s good to get ideas down on paper, and so I put together this little project planning document to help both you and I discover the scale and possibilities of your project.

Project Planner (.doc)

Fancy a freelancer?
You should

As a freelancer I can be more beneficial to your needs than hiring a full studio. I’ve got the studio skills without the studio costs and you’ll always be dealing with me direct, not an account manager.

Send me a message

Convinced yet? If you like what I do or just want to chat web then please get in touch, I’d love to hear from you.

Get in touch